About me

Daniel Boey

Daniel Boey, referred to as the “Godfather of Singapore fashion” by HerWorldPlus and “Singapore’s fashion royalty” by IS magazine, is a fashion / creative director whose name is synonymous with inspired, cutting-edge and groundbreaking ideas, and is one of the most sought-after fashion and lifestyle curators in Asia.


Hailed as one of the “Singaporeans who mattered most in 2009” by CNNGo.com – a travel and lifestyle website by CNN – Daniel’s extensive portfolio includes some of the most highly publicised fashion events in the region, and includes work in London, Edinburgh, Berlin, Manchester, New York, Bangkok, Beijing, Shanghai, Ho Chi Minh City and KL, for high-profile clients like Christian Dior, Louis Vuitton, Loewe, Fendi, Tiffany, Jean Paul Gaultier, Paloma Picasso, Hugo Boss, Herve Leger and Vera Wang, and couturiers Christophe Josse, Alexis Mabille, Maxim Simoens, Anne Valerie Hash, Frederick Lee, Michael Cinco and Sebastian Gunawan.
As one of the region’s most respected authorities, Daniel sat on the panel of the Haute Couture symposium in 2012 with fashion legend Ms Suzy Menkes, Mr Didier Grumbach (President of the Chambre Syndicale de la Haute Couture) and 8 Parisian haute couturiers. He was also roped in by the DesignSingapore council as creative director/ fashion consultant to their shows in London (2005), Beijing (2007), Shanghai (2007) and Milan (2008). Daniel was show director at other world-renowned events like the Edinburgh Fashion Festival (2006), ExperienceUK in Dubai (2002), Manchester Fashion week (2002/03), CommonwealthFashion (2002 – in conjunction with the KL Commonwealth Games) and the Singapore Jewel Festival (2007/08/09/10), as well as curator / principle show director of the Singapore Fashion Festival in 2004 and 08. In addition, Daniel is also the creative director of the Asia Men’s, Women’s and Haute Couture Fashion Week since 2011, as well as a governor on the board of the Asian Couture Federation.
As a fashion director, Daniel has worked with regional and international celebrities the likes of Tyra Banks, David Archuletta, Bar Rafaela, Adam Lambert, Jodie Kidd, Denise Keller and Allen Wu, and was invited as a guest stylist for an episode of “Germany’s Next Top Model”. In addition, he collaborated with fashion designer Jay Quek to create the looks for the characters of “Monster Rock”, a show at Universal Studios in Singapore that premiered in 2010. He has also contributed to international style bibles SURFACE, WALLPAPER and SHOWstudio.
Daniel the fashion personality has hosted “987Fashion” and “Fashion Police” on Singapore radio, and has presented fashion and lifestyle segments on “E! News” (E! Entertainment), “the Big Boutique” (Discovery Travel & Living), “The Duke” (AXN), “Sun Tzu: War on Business” (BBC), “The 5 Show” and “Style Doctors” (MediaCorp). He was also the host of “Hangout with Fide Fashion Weeks” in 2013, a co-host on the social enterprise programme, “Invest in Me” (CNA), and a guest judge on the Asian reality show “SupermodelMe”. In 2012, Daniel appeared in the inaugural cycle of Asia’s Next Top Model as the resident fashion director and judge, and as a celebrity guest on Vietnam’s Next Top Model in 2013.
In 2009, Daniel returned to his theatre roots and appeared in the musicals “Victor/Victoria” and “Sleepless Town”. He won the award for “Best Costume” at the 13th Life! Theatre awards in 2013 for his styling work on the Dream Academy production of the Sondheim musical “Company”, and also served as fashion director on the Hossan Leong-helmed musical “A Singaporean in Paris” in 2014.
Daniel the author released his autobiography “The Book of Daniel: Adventures of a Fashion Insider” (published by Marshall Cavendish) in 2014, in celebration of his 50th birthday and 25th year in fashion (both in 2015).
In recognition of his contributions and impact in the fast-paced fashion industry, Daniel received the Asian Couture Federation award for Outstanding Contribution to the fashion industry (Singapore) in 2014, the Elle magazine (Singapore) fashion icon of the year award in 2007, as well as numerous endorsements from various fashion and lifestyle houses, including SkinInc, G-star, New Balance Motorola and Grey Goose. Daniel was also appointed the South-East Asian ambassador for Italian retailer Luisa via Roma in 2013 / 2014.
Daniel graduated from the National University of Singapore in 1989 with a BA in Geography and English Literature.